DIGITAL MARKETING STRATEGY
Aim of the module
This module provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro- and microenvironments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Module structure
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of a three-part portfolio comprising research, plan and report.
The learning outcomes and assessment criteria, along with the indicative content, are detailed in the Digital Strategy module content which follows.
MOBILE & WEB PRODUCTION
What custom mobile application development can do for you increase conversion on mobile, A mobile-compatible web page has a 11% higher conversion rate. Shortening your page’s loading time by 1 second on mobile will increase the conversion rate by 7% or more. With us, you’ll boost your conversion to the max.
Build high-converting websites and landing pages
Your website/landing page serves as a powerful conversion tool. Achieve your marketing goals by utilizing the best practices of high-converting websites, using conversion-boosting design elements, and adjusting the interface to your buyer personas.
Help achieve your marketing goals with a mobile app
33% customers prefer a mobile app to a mobile site. A mobile application will increase your brand awareness. Moreover, Push notifications help recover up to 70% abandoned shopping carts, which increases the number of purchases.
SEO
Search Engine Optimization
Search Engine Optimization, often referred to as SEO, is a strategic process used to improve a web-site or Web page’s visibility in search engines organic placement, especially on Google.com.
Flexi Online Services search engine optimization services are unique to the industry with verifiable results. Our SEO team has a track record of improving the authority of a website with strategic on- and offsite Google marketing techniques. , Engaging content is pivotal and our experts can spread your unique online voice across your blog, website pages, social media platforms and so much more.With over 100 full time SEO and digital marketing experts in the United States alone, Flexi Online Services has positioned itself as the gold standard in the search engine optimization industry.
SEO Process and Improved Google Rankings
Improving natural results on search engines is done through a process that encompasses both on and off site strategies as well as social engagement. While SEO is an ever evolving professional practice, there are many foundational or traditional elements at its core. Below is a list of many of the best practices for SEO as well as more evolved and advanced techniques to guide webmasters and business owners toward better results online.
SMM
Does your business have the votes of confidence from a social media network?
Social Media Marketing (SMM) is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social Media platforms like Facebook, Twitter, LinkedIn, and Google+ can dynamically increase exposure and interest in your company.
Search Engines like Google and Bing are beginning to integrate updates, Tweets, profiles, and comments into their results pages, recognizing the importance of social interaction. As the Internet community grows and changes, marketing campaigns and tactics have to stay one step ahead.
Flexi Online Services has extensive experience with SMM and knows how to creatively design and implement effective social media marketing for businesses throughout Arlington, Fort Worth, Dallas, and across the United States.
Our Social Media Marketing services include:
- Identification and assessment of target audience.
- Creation of effective marketing strategy and implementation.
- Regular scheduled updates as well as news and articles as they happen.
- Continuous Social Media monitoring, including recognition and response.
- Sustained research, tracking, and adaptation to online trends and resources.
- Encouraging awareness and support within blogging community and forums.
- Targeting specific keywords, phrases and topics relevant to your brand.
- Utilization of analytics and data-tracking tools for strategy improvement.